Hey, guys! Welcome to Shama.TV. It is book review time and giveaway time. Today’s book to be reviewed and given away is going to be Step Into the Spotlight: A Guide to Getting Notice by Tsufit. That is the author’s name and I got to tell you it has been a really long time since I read a book on PR, Publicity and Getting Known and they never kept my interest like this one. This is a very funny book and it reads like fiction!

The stories it shares are very non-fiction and gives you some great tips on how to stand out, your elevator pitch, things that we all know we need to work on. So I love this. We are giving it away today on Shama.TV. Here is how you can win a copy: In the comments section, I want you to leave me your best Get Known Tip, so leave me your best tip that has gotten you publicity, or made you stand out. It can be anything and we’ll pick a winner and give them this book, Step Into the Spotlight by Tsufit.

Hey guys! Welcome to Shama.TV. Today I want to talk to you guys about a question that I get a lot. You know people have a lot of issues with this. I have all these Facebook friends, I have all these followers on Twitter, but at the end of the day, do I really know all these people? How far do these relationships really go?

In the study of social theory, social capital, ties that we have through social networking are weak ties. You know, they are people that we don’t necessarily have to keep in touch with. Your strong ties are your colleagues, or your family, your parents, your husband, your wife, your kids, your nieces, nephews, whatever! Those are your solid ties. You know, those are your connections, often family, and very close friends. Your weak ties are a friend of a colleague, or a friend of a friend, or your mom’s second cousins 5th sister removed, or whatever it may be.

Here is the thing, with social networking sites they fact that we have so many weak ties over a period of time, can really help perpetuate our message, get our marketing message out there. We really can use these weak ties and create win/win situations with them. One of the things I want you to start doing is to stop thinking about why aren’t they more solid relationships or how to kind of build each weak ties into a solid relationship, because it doesn’t have to be. You don’t have to know every Twitter follower there personally, you don’t have to know the names of the kids of all your 5000 Facebook friends.

If you will get ok with just, realizing that some ties, especially on social networking are going to be weak ties. That’s ok as long as your providing value and their providing value, and you are continuing to build a relationship, wherever it may lead.

I think you’ll be pleasantly surprised with the results.