Hey, guys! Welcome to Shama.TV. Say Hi to Snoopy. You know what Snoopy loves these days? I have been trying to teach him tricks and it got me thinking about another tricky thing that social networking sites do. So listen really carefully because this has nothing to do with the kind of tricks I am trying to teach Snoopy and by the way, we are still at sit, and go, so you guys have any tips on that I would really appreciate it.

The tricky thing with social networking sites is they ask: What are you doing right now? They ask you this on Twitter, Facebook, and even LinkedIn ask you this. It’s a trick question, guys! It’s really a trick question because nobody cares what you are doing right now. As harsh as that is and your like well, maybe your mom cares, maybe your family cares, but mostly think about when you log on your Facebook and you see status updates like brushing my teeth, or when you get on Twitter and you say eating a burger, does that add any value to your life. No, it’s just noise!

The question you really want to answer on these sites, on all the social networking sites, is what are you doing right now (1) that establishes your expertise further and (2) provides value to someone. I will rarely type something on Twitter that says driving to go meet a client. I will much more likely say, driving to meet a client to help them with their online marketing and discuss, like today how social networking sites can be tricky, such as, they ask you trick questions, like what are you doing right now? When doing these updates make sure: (1) it provides value and (2) it establishes your expertise. Think about your status updates in a very strategic manner. Don’t fall for that question, what are you doing right now? Don’t fall for that trick. It’s really a trick question guys!

Hey, guys! Welcome to Shama.TV. In today’s episode we are going to do our famous book review and giveaway. Today’s book is Escape from Cubicle Nation by Pam Slim. Pam is a good friend of mine. I have known her for awhile and I can honestly tell you she is the number one authority right now on how to go from the cubicle to your own business. And in this book, she has really pulled out all the stops, I traded emails with her when she was writing it and I know how much she has put into it. I loved reading it. It is excellent. If anyone out there is thinking about leaving their job or going to start a business, but I read it from an entrepreneur’s perspective and I still got a lot of information about it in terms of just planning and there is lots of cool little stories and interviews she has done with other entrepreneurs about their take on life. So even though I work for myself and I am an entrepreneur I still got a lot out of the book and I think you would to. Definitely a very cute writing style, if you have ever read her blog www.escapefromcubiclenation.com you know Pam is a very warm writer. Feels like you have known her forever and the book is no different. I highly recommend it, Escape from Cubicle Nation, and we are going to do a contest, of course and giveaway. I am going to have Pam sign and giveaway her book to one lucky winner. The contest is going to be this: Leave your comments and tell us, Shama.TV, how you left your job? What made you finally make the switch from working for someone and shifting to entrepreneur? We’ll pick the best story and give them this book.

Shama: Hey guys, welcome to Shama.TV. I am so excited because we are trying something completely new today and I really hope you guys will enjoy it as much as I am looking forward to it and that is we are going to start bringing guests on Shama.TV. The reason I am do this is you see at these teleseminars out there, all these webinars out there, it’s an hour long worth of content, but really five minutes of really meaty juicy stuff that you wanted to begin with, well here at Shama.TV we are going to do interviews with the best and brightest in the business world, the marketing world, and the PR world and were only going to do five minute interviews, so the juiciest five minute tips for you guys, and I am extra thrilled today because our first guest is Jim Fortin. He is an expert in NeuroPersuasion, it’s a hot and happening field right now, and I am just thrilled he agreed to be our first guest and thank you so much, Jim.

Jim: Your welcome. I appreciate the invitation.

Shama: Oh, absolutely! This is going to be such a treat for our viewers. So tell us what is NeuroPersuasion.

Jim: Sure, NeuroPersuasion is a very powerful unconscious persuasion technology. Basically it’s a combination of neurolinguistic programming, clinical hypnotic language patterns and Neuro Science, which is the behavioral science of why people do the things they do. It’s a psychology that helps you unconsciously move people from where they are to where you want them to go. And the good thing is it’s all below their level of consciousness, so they’re not even aware that it is happening.

Shama: Very cool. So this can be used for everything, to get a date, to do sales.

Jim: Sure, you can sell someone on going on a date with you, if you want. Yeah, anything. We’re always persuading people to do things. We’re persuading people to take us to the airport, you know to hire us, to go on a date with us, to marry us, to divorce us. We are always persuading people. You can use it for anything that you need to persuade someone to do something. Anytime you need to persuade someone to take action you can use it.

Shama: Absolutely! I love that. So can you give our audience maybe three tips on how to NeuroPersuade someone.

Jim: Absolutely! I love to. One tip is to create unconscious rapport. You know many people in sales have been told over the years in sales training that rapport is commonality. You want to UT, I went to UT. That’s not rapport, that is commonality. Rapport is when we have unconsciously linked with each other, it is kind of like one person coughs in church, everyone coughs. It’s because they have linked up unconsciously. That is rapport and when you have that, the person’s unconscious mind likes you because you’re like them. So that is the most powerful ones. Research demonstrates that in negotiation situations you are 70% more likely to close a positive negotiation when you have unconscious rapport, then when you don’t.

Shama: Love that! So what’s your second tip.

Jim: The second on is create expectation. We look to fulfill expectation. For example, if I said the restroom is down the hallway to the left, you would go out looking for it, down to the left. That is very simple, yet when you create expectation for people, they look to fulfill that expectation. They’ll go out in their mind and look for it, they’ll look to find it to be true. So you do that very easily by telling people you are going to blink, whatever it is you want them to find.

Shama: I love this! I hope you guys are taking notes.

Jim: They’re going to love number three.

Shama: So, the third one.

Jim: The third one would be exciting the imagination. The research demonstrates that we all work of what’s called the reptilian brain, which is the primal brain. You know have heard for years in sales that people buy on emotion, and then they rationalize their decision. What drives emotion? Imagination drives emotion. The more you can engage someone in their imagination the more likely they are to get emotional about it and the more likely they are to buy and act.

Shama: Imagine that!

Jim: Imagine that!

Shama: So can you share with us an example or story that’s really going to drive some of your tips home for folks.

Jim: Sure. Absolutely! As I said earlier, rapport is vital in the persuasion process. As a matter of fact, researchers say that 70% of persuasion is rapport. Years ago I was in an interview in New York City, this is about 15 years ago and the guy interviewing me told me a story and he sat back in his chair. Later, he asked me a question that was along the lines of the story that he told me and when I did the same thing, when I finished the story I sat back in my chair. And when I sat back he also sat back. I knew in that moment I had him unconsciously.

Shama: I love it! And know you guys know why we’re doing these fabulous interviews. You guys are going to learn so much, so I really hope you were taking notes. And you can learn more about Jim and NeuroPersuasion at www.mindauthority.com. Thank you so much, Jim! This was fabulous.

Jim: Thank you very much, I appreciate it.