Hey, guys! Welcome to Shama.TV. It is book review time and giveaway time. Today’s book to be reviewed and given away is going to be Step Into the Spotlight: A Guide to Getting Notice by Tsufit. That is the author’s name and I got to tell you it has been a really long time since I read a book on PR, Publicity and Getting Known and they never kept my interest like this one. This is a very funny book and it reads like fiction!
The stories it shares are very non-fiction and gives you some great tips on how to stand out, your elevator pitch, things that we all know we need to work on. So I love this. We are giving it away today on Shama.TV. Here is how you can win a copy: In the comments section, I want you to leave me your best Get Known Tip, so leave me your best tip that has gotten you publicity, or made you stand out. It can be anything and we’ll pick a winner and give them this book, Step Into the Spotlight by Tsufit.
June 23rd, 2009 at 3:52 pm
My smile gets me noticed. People are sensitive to a genuine smile and when they meet me they generally want to talk. Then genuine listening lets me understand what their needs are and how I might be able to help.
June 23rd, 2009 at 6:02 pm
@Sandie, LOL, your comment compelled me to comment. Same is the case with me. Whoever meets with me, he/she always says “you gotta nice smile” lol
And when I smile people keep watching my face, it’s really gift of God. Thanks for such a nice gift 
lol
June 24th, 2009 at 6:28 am
Love the whole Shama TV thing.
Thanks for the great review.
Tsufit
Author, Step Into The Spotlight! : A Guide to Getting Noticed
June 25th, 2009 at 7:35 am
The ice breaker has got to be appreciation of the person, in context to a personal attribute and then gradually hitting on the key points that I would want to talk about. ALways enter a meeting with pointers, no one likes stories, crisp clear and to the point, but always start with a pleasantry to bring a comfort level in the topic.( The smile is just a means to the end)
June 27th, 2009 at 9:52 pm
My best tip for standing out is my practice of putting the needs of my clients ahead of the almighty dollar. I often ‘give away’ great information and my clients rave that they’ve learned so much from me. I believe it’s also why my entire client base is built from word of mouth!
July 2nd, 2009 at 10:17 am
Amir, Sandy, Christopher, Stephanie – GREAT points! Thank you so much.
Tsufit – Nice to see you here. : ) would love to meet in person one day!
Stephanie you are our big winner for this contest. Congrats! Please email me your mailing address and we will get that out to you!
July 2nd, 2009 at 11:14 am
Stephanie! You won a great thread with a great observation and you got the book — congrats!
I’m a personal chef, and all the time people ask me what I do, exactly. Most are not looking to hire me, but know someone who knows someone, etc. I never take their question as a cue to tell them all about my job, but — smile! — to tell them what I do, exactly, is to arrange for everyone I work for to painlessly lose 10 lbs, right off the bat. It helps that this IS what I do, of course, and I do get hired by people who’ve heard of me this way.