Hey guys! Welcome to Shama.TV! I’m reviewing a book today and I’m especially excited about this one. It’s called Energize Growth Now: The Marketing Guide to a Wealthy Company by Lisa Nirell. This is a perfect book for a company, especially like my own, that is done with the startup phase and is really in the growth stage. What I love about Lisa’s style of writing is that it’s very straight-forward, and it is the first time I have seen a “Stop to-do list.” In other words, she tells you the things to quit doing. It talks about everything from how to create a vision to how to measure your results. What’s also neat is that she has some really good interviews in here with other experts in branding and marketing, and I love it. I love how Lisa gets her information from different sources and puts in together so well. Again, it’s a great read especially for sompanies that are done with the startup phase, Energize Growth Now by Lisa Nirell.
Shama Kabani (formerly Shama Hyder) has been dubbed "an online marketing shaman" and "a millennial master of the universe" by Fast Company. She is the President of The Marketing Zen Group, a full service web marketing firm. When not working directly with clients, Shama travels the world speaking on social media marketing.
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