Don’t Have Time for Social Media Marketing? Here is a shortcut
Hey Guys! Welcome to ShamaTV. I got a really interesting question last week that said, “We have a company going, and we’re pretty busy already, so the social media stuff… we get it, we like it, we want to be a part of it, but we just don’t have the time and resources right now, so what can we do?”
I asked them if they were really interested in reaching this community, and they said yes. They want to be out there, they want to be reaching people, but they just don’t have the time.
Here’s my suggestion for them and anyone out there that’s in the same boat. Whereas, you realize the power of social media, and you realize how great it can be for your company, but you just don’t have time to get out there and start your own blog, or to do these things. Here is my best tip: Sponsor someone who does.
I saw Pepsi doing an excellent job at South by Southwest, and what was wonderful was that is seemed like they got a lot of bloggers together and sponsored them to hang out at their booths, and greet people. And these are people the community knows really well and already trusts. Since we trust them, and they trust Pepsi, hence, most people also trust Pepsi. This is a communication principal that I’m forgetting the name of right now, but this is something to really think about. Let’s say that you have a clothing boutique, for example, and you really want to get your clothes out there, but you don’t have time to start a blog, and you don’t have time to do your own thing. Try finding a video blogger (not me because I already have my own clothes), and sponsoring their wardrobe. Have you ever thought about that?
Let’s say you’re a hair and make-up design person, again find someone who does video blogging, and approach them.
Let’s say you sell a product for moms, find a mom blogger, a mommy blogger as they’re called, and sponsor their blog.
So again, this is a great way to reach people, and get your name known in the community, and do good work even if you don’t have the time… sponsor someone who does. Someone who has a good understanding of the community.
March 30th, 2009 at 3:14 am
hi shama
hope you had a lovely weekend
thank you so much for the tip
but, how to be sure that I’m trusting the right guy to do the job for me???
what should I ask/look for before hiring someone???
Ghada
March 30th, 2009 at 6:55 am
Wow! You have quite a thing goin’ here, Shama!
And your “moving picture” is just as moving as your still. ;->
Do you have a rate card for helping the new media challenged?
March 30th, 2009 at 8:51 am
Shama – any tips on how to get the word out that you are looking for a sponser? Dont think I am very well known in the ASP.NEt community but I am a little in the DNN community whats a tactful way to ask for a sponsership without being pushy?
March 30th, 2009 at 9:02 am
Shama, great tip. Wondering how one learns who are the trusted bloggers in the country. Is there an index or directory where they are all listed??
March 30th, 2009 at 9:23 am
Let me make sure I am understanding this, since I am a little slow in processing at times. So is this kind of like a joint venture? They get exposure and your company gets exporsure?
March 30th, 2009 at 9:35 am
Hi Steve,
Great question!
Yes, this is where you support someone who already has a community. Think Oprah. Why do companies fall OVER themselves to give her stuff. B/c she has a community that will do she wants them to do. If you don’t have time to build a community and get involved-find someone who does and support them.
- Shama
March 30th, 2009 at 11:26 am
Hi Ghada,
Best and simplest way- Google them. Do they have a community? Are they walking their talk?
Hey Bob,
Thanks so much. We do multiple things. List of social media services here: http://clicktoclient.com/marketing-services/social-media-marketing/
Hi Sandie,
The key is to find a blogger that is relevant to YOUR community. You may be trying to reach mom’s of toddlers, so your ideal blogger would be a mom who already writes for that audience. You can use Twitter, FB, and Google to find these folks.
Hi Dylan,
The key here is to find a sponsor that could BENEFIT from your work. So, let’s say that you want to do a show on a certain software. You maybe able to find a hardware producer who sells their hardware with that software built in. Brainstorm a list of companies who would benefit from you talking about that subject matter. Then, approach them with a win-win.
March 30th, 2009 at 4:31 pm
dear Shama
thank you for your reply
PS: your tip for Dylan is just **Brilliant**
thank you so much
March 31st, 2009 at 11:23 am
My Pleasure Ghada!
June 26th, 2009 at 2:42 pm
Great Tips! Thanks for being such a great resource to our community.