Very useful – thanks Shama and Damian! It’s good to know that it’s not necessary to become a “tv personality”. Would be great to hear more on this topic.
Meaty content! Damian, how would you recommend positioning yourself to become that source for local news segments? Shama, how did you position yourself for the same?
I agree completely. The few times I appeared on TV, personality was furthest from everyone’s mind. TV outlets are looking for expertise, stories, and perspectives or insights not being presented. But it must be considered interesting by a large segment of their audience.
In my cases, the appearances were also in conjunction with images or scenes which, while compelling to see, needed dialog to explain or narrate.
Perhaps Damian can expand on the “how-to’s” during your appearance. Being too relaxed and animated can pose a threat to the finished production. Extreme volume changes in your voice, or moving around too much while talking is hard to shoot and doesn’t present well. A more mellow and reflective mood, even if the material is funny, makes for a more successful outcome.
How did you know this was exactly what I was looking for? I came to your site because I remembered that you often promote to shama.tv to get ideas about how you are producing your show and here you are speaking to what I was exploring.
Damian made some great points that I will consider in my developmental process. I would love to consult with someone about the broader branding for the show/higher level to ensure I am thinking in the right direction.
Gosh, what an incredible interview here, Shama. You’re definitely the “Online marketing Shaman”! I learned a lot of useful things from the video clip. Thanks again!
Shama Kabani (formerly Shama Hyder) has been dubbed "an online marketing shaman" and "a millennial master of the universe" by Fast Company. She is the President of The Marketing Zen Group, a full service web marketing firm. When not working directly with clients, Shama travels the world speaking on social media marketing.
Have a burning question you want addressed on the show? Marketing or otherwise? Ask Shama.
Want to work with Shama and her team? Check out The Marketing Zen Group, a full service web marketing firm, run by Shama and her world class team. Looking for a speaker? Want Shama to come speak at your event? Check out Shama's speaking page.
July 9th, 2009 at 2:24 am
Great tips. will have to remember that
July 9th, 2009 at 5:04 am
Very useful – thanks Shama and Damian! It’s good to know that it’s not necessary to become a “tv personality”. Would be great to hear more on this topic.
July 9th, 2009 at 1:39 pm
Meaty content! Damian, how would you recommend positioning yourself to become that source for local news segments? Shama, how did you position yourself for the same?
Stephen Wade
July 10th, 2009 at 7:28 am
I agree completely. The few times I appeared on TV, personality was furthest from everyone’s mind. TV outlets are looking for expertise, stories, and perspectives or insights not being presented. But it must be considered interesting by a large segment of their audience.
In my cases, the appearances were also in conjunction with images or scenes which, while compelling to see, needed dialog to explain or narrate.
Perhaps Damian can expand on the “how-to’s” during your appearance. Being too relaxed and animated can pose a threat to the finished production. Extreme volume changes in your voice, or moving around too much while talking is hard to shoot and doesn’t present well. A more mellow and reflective mood, even if the material is funny, makes for a more successful outcome.
Peter
July 12th, 2009 at 1:43 am
Shama,
How did you know this was exactly what I was looking for? I came to your site because I remembered that you often promote to shama.tv to get ideas about how you are producing your show and here you are speaking to what I was exploring.
Damian made some great points that I will consider in my developmental process. I would love to consult with someone about the broader branding for the show/higher level to ensure I am thinking in the right direction.
Thanks for the info. Shama and congrats!
Carol
July 14th, 2009 at 5:38 am
I’d be curious to learn more about how to leverage TV appearances into something more, especially if you’re already doing the occasional TV segments.
July 17th, 2009 at 8:50 am
Gosh, what an incredible interview here, Shama. You’re definitely the “Online marketing Shaman”! I learned a lot of useful things from the video clip. Thanks again!