Great advice: Assess what works, and do more of it. Assess what doesn’t, and stop. Sounds simple but most of us ignore what works –we focus instead on “what’s new” and ignore (neglect) our tried and true. Then, even though “what’s new” doesn’t work, we pour more effort into it!
Sounds crazy when you hear Shama say it — but follow her advice and assess your history, then be smart about what you do.
good job on the site and videos, and marketing yourself – on the 2 tips video, speaking of not wasting time, it seems like you get into the meat of the message right at the middle, too much intro. And your firealarm low battery alarm is going off. redo it, cut the time in half.
thanks, your inspiring me to get my message clearer, my website now is a mess…
andres
Awesome tips Shama. Definitely the second one. I think way to many companies run into hardships because they just can’t or don’t have the guts to force closure of a deal. A lot of times it can be cheaper to walk away!
This is great Shama. I like the second point particularly as well. We are trying to provide everything pretty much in “Package” format and offer lots of free video training to help educate prospects and clients.
I’m in b2b, and it sometimes seems hard to get a business owner to focus their attention with online content… It’s easier face-to-face or on a phone appointment… but then you have to build that time into costings…
Any tips on helping businesses to take action based on a set of comprehensive information provided online only..?
Great advice, during a recession it’s important to re-evaluate your business and cut anything that is adding to your overheads without having a good ROI
Thanks Peter! Yes, I do have a tip! You make them realize that the time spent on “sales details” could be much better spent by you actually MAKING things happen for the company. When they realize that dragging things on is affecting the outcome- the good ones will see the light. Try it next time and let us know the results!
Shama Kabani (formerly Shama Hyder) has been dubbed "an online marketing shaman" and "a millennial master of the universe" by Fast Company. She is the President of The Marketing Zen Group, a full service web marketing firm. When not working directly with clients, Shama travels the world speaking on social media marketing.
Have a burning question you want addressed on the show? Marketing or otherwise? Ask Shama.
Want to work with Shama and her team? Check out The Marketing Zen Group, a full service web marketing firm, run by Shama and her world class team. Looking for a speaker? Want Shama to come speak at your event? Check out Shama's speaking page.
February 14th, 2009 at 1:28 pm
Great advice: Assess what works, and do more of it. Assess what doesn’t, and stop. Sounds simple but most of us ignore what works –we focus instead on “what’s new” and ignore (neglect) our tried and true. Then, even though “what’s new” doesn’t work, we pour more effort into it!
Sounds crazy when you hear Shama say it — but follow her advice and assess your history, then be smart about what you do.
February 14th, 2009 at 1:46 pm
good job on the site and videos, and marketing yourself – on the 2 tips video, speaking of not wasting time, it seems like you get into the meat of the message right at the middle, too much intro. And your firealarm low battery alarm is going off. redo it, cut the time in half.
thanks, your inspiring me to get my message clearer, my website now is a mess…
andres
February 14th, 2009 at 2:32 pm
Awesome tips Shama. Definitely the second one. I think way to many companies run into hardships because they just can’t or don’t have the guts to force closure of a deal. A lot of times it can be cheaper to walk away!
February 14th, 2009 at 10:30 pm
This is great Shama. I like the second point particularly as well. We are trying to provide everything pretty much in “Package” format and offer lots of free video training to help educate prospects and clients.
I’m in b2b, and it sometimes seems hard to get a business owner to focus their attention with online content… It’s easier face-to-face or on a phone appointment… but then you have to build that time into costings…
Any tips on helping businesses to take action based on a set of comprehensive information provided online only..?
Many thanks
Peter
February 14th, 2009 at 11:31 pm
great advice problem with me is what has always worked has stopped real quick so now i am reformatting the way i do things.
February 16th, 2009 at 6:44 am
Great advice, during a recession it’s important to re-evaluate your business and cut anything that is adding to your overheads without having a good ROI
February 16th, 2009 at 11:56 am
Hi William-
Yes, it happens! Sometimes the flow of things changes, but you are a smart man to pick up on it and get to reformatting!
February 16th, 2009 at 11:58 am
Thanks Peter! Yes, I do have a tip! You make them realize that the time spent on “sales details” could be much better spent by you actually MAKING things happen for the company. When they realize that dragging things on is affecting the outcome- the good ones will see the light. Try it next time and let us know the results!
February 27th, 2009 at 8:37 am
Hi, Shama,
Great common sense advice. It is easy to forget how long the sales cycle ride is once you get on the same roller coaster!
Amy