Hey guys, welcome to Shama.tv. I want to talk to you guys today about something that I get asked a lot. And it’s about marketing and, if you could sum up marketing, what would it be? And I call this Marketing 911, or Marketing EMS if you will.

And so marketing has to do three things all the time, and whenever I see somebody’s marketing that’s not working, they’re missing out on one of these three things, and I’ll tell you what they are. So EMS stands for “Educate, Market and Sell.” Your marketing has to do all three. It has to educate, market and sell. And I realize sometimes ‘sell’ can fall into one other category by itself of selling, but your marketing is pretty much… it’s great if your marketing can close the sale before it even, you know, before the purchase order is even put in.

So I want you to always remember this: Educate, Market, Sell. Any marketing material you put out there, I want you to ask yourself: “Am I educating? Am I providing value? Am I marketing? Am I sharing what I know? Am I doing a good job getting the product or service out there? And am I selling? Am I telling them to say, “Hey, you know what, if this is a good fit for you, buy.”

So three things: Educate, Market, Sell and remember this as Marketing 911.