Shama: Hey guys, welcome to Shama.TV. I am so excited because we are trying something completely new today and I really hope you guys will enjoy it as much as I am looking forward to it and that is we are going to start bringing guests on Shama.TV. The reason I am do this is you see at these teleseminars out there, all these webinars out there, it’s an hour long worth of content, but really five minutes of really meaty juicy stuff that you wanted to begin with, well here at Shama.TV we are going to do interviews with the best and brightest in the business world, the marketing world, and the PR world and were only going to do five minute interviews, so the juiciest five minute tips for you guys, and I am extra thrilled today because our first guest is Jim Fortin. He is an expert in NeuroPersuasion, it’s a hot and happening field right now, and I am just thrilled he agreed to be our first guest and thank you so much, Jim.

Jim: Your welcome. I appreciate the invitation.

Shama: Oh, absolutely! This is going to be such a treat for our viewers. So tell us what is NeuroPersuasion.

Jim: Sure, NeuroPersuasion is a very powerful unconscious persuasion technology. Basically it’s a combination of neurolinguistic programming, clinical hypnotic language patterns and Neuro Science, which is the behavioral science of why people do the things they do. It’s a psychology that helps you unconsciously move people from where they are to where you want them to go. And the good thing is it’s all below their level of consciousness, so they’re not even aware that it is happening.

Shama: Very cool. So this can be used for everything, to get a date, to do sales.

Jim: Sure, you can sell someone on going on a date with you, if you want. Yeah, anything. We’re always persuading people to do things. We’re persuading people to take us to the airport, you know to hire us, to go on a date with us, to marry us, to divorce us. We are always persuading people. You can use it for anything that you need to persuade someone to do something. Anytime you need to persuade someone to take action you can use it.

Shama: Absolutely! I love that. So can you give our audience maybe three tips on how to NeuroPersuade someone.

Jim: Absolutely! I love to. One tip is to create unconscious rapport. You know many people in sales have been told over the years in sales training that rapport is commonality. You want to UT, I went to UT. That’s not rapport, that is commonality. Rapport is when we have unconsciously linked with each other, it is kind of like one person coughs in church, everyone coughs. It’s because they have linked up unconsciously. That is rapport and when you have that, the person’s unconscious mind likes you because you’re like them. So that is the most powerful ones. Research demonstrates that in negotiation situations you are 70% more likely to close a positive negotiation when you have unconscious rapport, then when you don’t.

Shama: Love that! So what’s your second tip.

Jim: The second on is create expectation. We look to fulfill expectation. For example, if I said the restroom is down the hallway to the left, you would go out looking for it, down to the left. That is very simple, yet when you create expectation for people, they look to fulfill that expectation. They’ll go out in their mind and look for it, they’ll look to find it to be true. So you do that very easily by telling people you are going to blink, whatever it is you want them to find.

Shama: I love this! I hope you guys are taking notes.

Jim: They’re going to love number three.

Shama: So, the third one.

Jim: The third one would be exciting the imagination. The research demonstrates that we all work of what’s called the reptilian brain, which is the primal brain. You know have heard for years in sales that people buy on emotion, and then they rationalize their decision. What drives emotion? Imagination drives emotion. The more you can engage someone in their imagination the more likely they are to get emotional about it and the more likely they are to buy and act.

Shama: Imagine that!

Jim: Imagine that!

Shama: So can you share with us an example or story that’s really going to drive some of your tips home for folks.

Jim: Sure. Absolutely! As I said earlier, rapport is vital in the persuasion process. As a matter of fact, researchers say that 70% of persuasion is rapport. Years ago I was in an interview in New York City, this is about 15 years ago and the guy interviewing me told me a story and he sat back in his chair. Later, he asked me a question that was along the lines of the story that he told me and when I did the same thing, when I finished the story I sat back in my chair. And when I sat back he also sat back. I knew in that moment I had him unconsciously.

Shama: I love it! And know you guys know why we’re doing these fabulous interviews. You guys are going to learn so much, so I really hope you were taking notes. And you can learn more about Jim and NeuroPersuasion at www.mindauthority.com. Thank you so much, Jim! This was fabulous.

Jim: Thank you very much, I appreciate it.