The demographic information available from Facebook ads is incredible. Before, a marketer would have to buy a list from a magazine or do some intensive customer surveys to get that kind of information.
Google content ads and Facebook ads fall into the same marketing category for me: demand generation. Whereas search ads fulfill consumers’ demand, content ads suggest products, services, and/or brands that they may not have thought of.
Thank you for your video. You’re right–the biggest difference is that Google ads are about solving problems and FB ads are about identity.
But that is just the beginning. For example, FB ads get the click often because of the image more than the content. And ironically, rough, “shot from the hip” images often do better than professional, slick images.
I think the real difference is understanding the culture of FB and figuring out how to interact within it. I think of it like traveling to a foreign country. I don’t just barge in and starting acting American (Google-ian) when I’m in a new place. I first observe and figure out the social rules and then join in.
Shama Kabani (formerly Shama Hyder) has been dubbed "an online marketing shaman" and "a millennial master of the universe" by Fast Company. She is the President of The Marketing Zen Group, a full service web marketing firm. When not working directly with clients, Shama travels the world speaking on social media marketing.
Have a burning question you want addressed on the show? Marketing or otherwise? Ask Shama.
Want to work with Shama and her team? Check out The Marketing Zen Group, a full service web marketing firm, run by Shama and her world class team. Looking for a speaker? Want Shama to come speak at your event? Check out Shama's speaking page.
July 27th, 2010 at 11:25 am
Love your blog Shama!
The demographic information available from Facebook ads is incredible. Before, a marketer would have to buy a list from a magazine or do some intensive customer surveys to get that kind of information.
July 27th, 2010 at 11:50 am
But the question is how effective facebook ads are?
I am a google adwords customer and have reasonably good response.
Though I have clicked (and sometimes purchased) something from google ad, I have yet to find a relevant ad from facebook.
What do you think?
August 5th, 2010 at 8:28 pm
Google content ads and Facebook ads fall into the same marketing category for me: demand generation. Whereas search ads fulfill consumers’ demand, content ads suggest products, services, and/or brands that they may not have thought of.
August 13th, 2010 at 9:38 pm
Hi Shama,
Thank you for your video. You’re right–the biggest difference is that Google ads are about solving problems and FB ads are about identity.
But that is just the beginning. For example, FB ads get the click often because of the image more than the content. And ironically, rough, “shot from the hip” images often do better than professional, slick images.
I think the real difference is understanding the culture of FB and figuring out how to interact within it. I think of it like traveling to a foreign country. I don’t just barge in and starting acting American (Google-ian) when I’m in a new place. I first observe and figure out the social rules and then join in.
I love figuring out FB and how to make it work.
Thank you,
Julia