Hey guys! Welcome to Shama.TV. As you know, we’re all about trying new and creative things, so today we’re trying it outside! We’re trying a shoot outside. So I’d like to see what you guys have to say. Now I’d like to talk about something really interesting that happened today. I was at the coffee shop, and if you guys have seen I have a laptop sticker that says “Shama.TV.” And I had a guy come up to me and he goes “You know, I’ve seen your bumper stickers around town!” And it’s so funny because I’ve given all my family members bumper stickers so that’s about six cars total. So he says “I just saw this on your laptop sticker, I have to know what this is about! I looked at your videos. Do you guys build websites?” And I said “Yes we do” and he said “Well, hey, can you look at mine and give me a quote real quick?” And it was really surreal but it got me thinking, you really shouldn’t limit yourself to just doing online marketing because I love online marketing and there’s so much potential there, but you should get creative because bumper stickers don’t cost a lot, guys, and neither do laptop stickers. But Iw as just thinking how cool it is to get creative at something like that and just a lot of fun! I mean I never expected someone to say “Oh I’ve seen your bumper stickers around” because I wasn’t even sure if they were working, but we may have a client for a web project just based on that. So don’t limit yourself and be creative in your marketing. You can’t be afraid to try new things, especially when they’re low-cost and they’re fun. So always keep trying new things and if you guys have tried something like this that has been fun and that has worked well, I really want to hear about it. So leave a comment, let me know. We’re all about trying new and fun things!
5 Responses to “The Power of Bumper Stickers? Get Creative!”
loved your comment: “you really shouldn’t limit yourself to just doing online marketing.”
Personally, I think online marketing is great, especially when your budget has been cut *sigh* and you need a cost-efficient way to get your message out. However, social media shouldn’t be used as a panacea to make a company great. Markets change, and companies must grab the right tool to meet the current needs.
Shama, your use of a “traditional” form of outbound advertising is evidence that the goal of marketing is NOT simply to keep up with the current trend, but rather to position the business for success — regardless of the preferred message media.
Shama Kabani (formerly Shama Hyder) has been dubbed "an online marketing shaman" and "a millennial master of the universe" by Fast Company. She is the President of The Marketing Zen Group, a full service web marketing firm. When not working directly with clients, Shama travels the world speaking on social media marketing.
Have a burning question you want addressed on the show? Marketing or otherwise? Ask Shama.
Want to work with Shama and her team? Check out The Marketing Zen Group, a full service web marketing firm, run by Shama and her world class team. Looking for a speaker? Want Shama to come speak at your event? Check out Shama's speaking page.
August 1st, 2009 at 5:14 pm
Great idea! Where did you get your bumper sticker made?
thanks for sharing, Jamee
August 1st, 2009 at 7:06 pm
Love it!
August 6th, 2009 at 10:56 am
loved your comment: “you really shouldn’t limit yourself to just doing online marketing.”
Personally, I think online marketing is great, especially when your budget has been cut *sigh* and you need a cost-efficient way to get your message out. However, social media shouldn’t be used as a panacea to make a company great. Markets change, and companies must grab the right tool to meet the current needs.
Shama, your use of a “traditional” form of outbound advertising is evidence that the goal of marketing is NOT simply to keep up with the current trend, but rather to position the business for success — regardless of the preferred message media.
August 11th, 2009 at 3:56 pm
Bumper stickers are terrific – creating a memorable message is the challenge, however.
Nice to “meet” Snoopy on your show!
August 12th, 2009 at 11:16 am
Hi Yanna,
You just met Snoopy? : ) He is the internet darling of many. = )