Hey guys, welcome to Shama.tv. Today is a very special episode. I’ve got this nice wooden box here and today’s episode is really about a case study. I saw a company doing something very right and I wanted to showcase them here and kind of share what they did.

So one evening, I got this Email from a lady in Chicago who said that they would like to hand-ship me a box and if I was willing to accept, it was actually going to be some premium tequila. And I accepted. I do not drink, but it was a nice offer. I wanted to see where they were going this, so experimentally, I accepted.

This is the box it came in. It is Tres Generaciones – did I pronounce that right, Mo? And it is triple distilled tequila and you guys are going to like this. So I opened it up, and I’m going to try and get this out of here. Check this out, guys. Me and a bottle of tequila. I don’t drink, but it just seems cool.

So anyways, I got this bottle of tequila – very nice – sent to me, and a week later I got a dinner invitation locally and I was welcome to bring my friends so I got my husband and another friend and we went, and they had this great dinner – the same people, Tres G. They sent, you know, their representative down there. We had dinner. They had lots of samples but I couldn’t really sample it.

I was looking at all this from a social media case study geeky perspective that I could look at, but what was great was they had a representative come down from the Tres G company who explained to us how tequila was made, why premium was different than anything else, and it was really nice, because I did see a lot of local influencers in that room, and it was nice that they’d done so many steps.

I mean, I got the box initially. I was very touched, very nicely done. Then I got the dinner invitation, went out there, and got to learn a lot of things from their rep. And they also… what was nice was we really love to network with the people around and so that was very nice. I got to meet other people, and they enabled that.

So not only did they share information about their product and a great dinner, but they also enabled me to meet other people and network and do things, and not once did they ask for a review or – you know, either bad or good – they just wanted to share information about their product, which they did very successfully.

And I wanted to share this as a case study of things done right by a company that, you know, is in the liquor field that you don’t necessarily… It’s not your average technology or start-up company using social media, but something that’s outside the technology realm still using social media to reach people and to get the message out.

As for the tequila, guys? I’m keeping it.