Comments on: Whiteboard Wednesday: The Missing Ingredient in Social Media Marketing http://shama.tv/whiteboard-wednesdays-social-media-marketing-in-3-steps/ A Web TV Show Wed, 01 Sep 2010 03:33:02 +0000 hourly 1 http://wordpress.org/?v=9254 By: Shama http://shama.tv/whiteboard-wednesdays-social-media-marketing-in-3-steps/comment-page-1/#comment-468 Shama Wed, 29 Apr 2009 23:23:53 +0000 http://shama.tv/?p=253#comment-468 Susan and Karen: Thanks! Yes, he is quite the assistant. He has his paws on everything! Susan and Karen: Thanks! Yes, he is quite the assistant. He has his paws on everything!

]]> By: Shama http://shama.tv/whiteboard-wednesdays-social-media-marketing-in-3-steps/comment-page-1/#comment-467 Shama Wed, 29 Apr 2009 23:22:58 +0000 http://shama.tv/?p=253#comment-467 Hi Napoleon, Now, you will notice it everywhere! Most campaigns that fail miss #1- the identity. Hi Napoleon,

Now, you will notice it everywhere! Most campaigns that fail miss #1- the identity.

]]> By: Shama http://shama.tv/whiteboard-wednesdays-social-media-marketing-in-3-steps/comment-page-1/#comment-466 Shama Wed, 29 Apr 2009 23:22:19 +0000 http://shama.tv/?p=253#comment-466 Sandie: Yup! You are getting it. People want to "showcase" their identities. If you are an author - do I want to be associated as loving your books. What does that say about me? Sandie: Yup! You are getting it. People want to “showcase” their identities. If you are an author – do I want to be associated as loving your books. What does that say about me?

]]> By: Sandie Barrie http://shama.tv/whiteboard-wednesdays-social-media-marketing-in-3-steps/comment-page-1/#comment-465 Sandie Barrie Wed, 29 Apr 2009 22:45:13 +0000 http://shama.tv/?p=253#comment-465 Fun to watch, identity, relationship, and community. So If I put my identity out there as a new author, then I want to build an online relationship with those people who find my topic of interest; and then we can have a community around that interest. For instance moms, want to meet other moms, so that they can talk to each other about issues that are important to us. The attraction becomes important to me as a mom participant when I find something in the online relationship that meets my everyday needs for information, or recognition, or security. I think I am getting it.The business owner/marketer needs to find these answers and incorporate into their plan and it should lead to mutual success for all ;-) Fun to watch, identity, relationship, and community. So If I put my identity out there as a new author, then I want to build an online relationship with those people who find my topic of interest; and then we can have a community around that interest. For instance moms, want to meet other moms, so that they can talk to each other about issues that are important to us. The attraction becomes important to me as a mom participant when I find something in the online relationship that meets my everyday needs for information, or recognition, or security. I think I am getting it.The business owner/marketer needs to find these answers and incorporate into their plan and it should lead to mutual success for all ;-)

]]> By: Napoleon B (@P0_P0) http://shama.tv/whiteboard-wednesdays-social-media-marketing-in-3-steps/comment-page-1/#comment-464 Napoleon B (@P0_P0) Wed, 29 Apr 2009 17:56:59 +0000 http://shama.tv/?p=253#comment-464 Excellent information Shama. Companies who do a better job of marketing with respect to the #1 reason (identity) will do better in social media marketing. I never considered these points when looking at other failed social media campaigns. I think that big companies who try hard to market to the #3 reason first will end up with a campaign that looks forced upon the social media sphere or insincere. I'm thinking skittles and motrin. Excellent information Shama.

Companies who do a better job of marketing with respect to the #1 reason (identity) will do better in social media marketing.

I never considered these points when looking at other failed social media campaigns. I think that big companies who try hard to market to the #3 reason first will end up with a campaign that looks forced upon the social media sphere or insincere. I’m thinking skittles and motrin.

]]> By: Susan http://shama.tv/whiteboard-wednesdays-social-media-marketing-in-3-steps/comment-page-1/#comment-463 Susan Wed, 29 Apr 2009 17:37:39 +0000 http://shama.tv/?p=253#comment-463 Great focus and I love your assistant :-) From one dog lover to another: http://www.twitter.com/susangilbert Great focus and I love your assistant :-)

From one dog lover to another:
http://www.twitter.com/susangilbert

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