Comments on: Why Products and Services DON’T go Viral

By: Rachael Miller

Rachael Miller — Sun, 03 May 2009 00:34:07 +0000

Your video hit home. It is what we preach too. I think we’re on the same brainwave and we’re really passionate about it too! In fact, we call our company an idea management company. We ask our clients of their products/services: who are you? what are you? and why should I buy it? And our campaigns always start with us creating ‘the idea’ that differentiates the company’s product from that of their competitors. But, it’s not a stuffy idea.. it’s created with ‘the mind-of-an-8-year-old’ and our ‘i am perception audits.’ A process we’ve developed over the years. By, doing this, we’ve created fun campaigns, for both large and small companies. ‘Stupid’ Stickers. Paper dolls. Sunburn Insurance. Companies that had the guts to differentiate their products. And not just by price. We use traditional media and not… But, that’s just media. Everything needs to start with the idea. And, we have the results to prove our methods work. (FYI, I can see us collaborating in the future…)
Regards,
Rachael Miller
the i am group inc
http://www.iamgroupinc.com
http://www.facebook.com/home.php#/profile.php?id=1356987293&ref=name

By: Shama

Shama — Sat, 21 Mar 2009 19:05:17 +0000

Hi Joy,

Thanks for joining in! : ) I like how you boiled it down in words : idea we get behind = a movement = going viral.

- Shama

By: Joy Nordenstrom a.k.a. Joy of Romance

Joy Nordenstrom a.k.a. Joy of Romance — Sat, 21 Mar 2009 15:44:48 +0000

Dear Shama,

This is my favorite video so far! I loved the reality check you have given us. It is so true that people throw out the “go viral” phrase all the time but don’t truly understand the psychology behind why it happens and how to connect with your market. I loved the way you simplified it: idea we get behind = a movement = going viral.

Thanks again for sharing your wisdom,
JOY

By: Shama

Shama — Sat, 14 Feb 2009 18:32:10 +0000

Marryam- Thank you! = )

Karin- I am glad you gave it a shot-and enjoyed it! = )

Cate- Cate.Tv looks good! It is quite a ride doing video blogging.

By: Cate

Cate — Fri, 13 Feb 2009 02:37:09 +0000

Hello Shama! – great start for sure :}

When I read this post I couldn’t help but think of the saying “People buy people before they but proudct or service” and where do the ideas come from? – PEOPLE!

I started http://www.Cate.TV about a year ago on a ning platform. Some interviews we did with some .TV folks – hanging out with my “buds” – offliners I call them :} Once we launch http://Gifts.TV I will be vlogging over at Cate.TV as well. Thanks for doing it!!! – Best, Cate & Crew

By: Karin

Karin — Thu, 12 Feb 2009 09:55:53 +0000

I must admit, I was skeptical at first. But this is great, you are doing a wonderful job. Please reveal which camera you use and how much work plus how many people are involved in the making.

By: Marryam Chaudhry

Marryam Chaudhry — Thu, 12 Feb 2009 04:48:40 +0000

Hi Shama,

I started following you on twitter and then came to facbook and then saw your TV videos..I must say I am impressed..you have an articulate way of explaining things in plain english like Lee Lefever..another one of my fav’s..Keep it up girl..these videos are great! I really love the concept you gave in this one. People pick up a BUZZ word and say thats it..thats what I want and never really get to understand the actual concept behind the word..so Shama good work..KUDOS!

By: Shama

Shama — Tue, 10 Feb 2009 18:22:40 +0000

Thank you guys!

Your support will continue to fuel my passion for this stuff! = )

By: David Nichols

David Nichols — Tue, 10 Feb 2009 15:13:18 +0000

You hit the nail on the head there. I hear about people from a traditional marketing background talk about “how can I make this ‘thing’ go viral” or those YouTube videos that companies make about their products, thinking it will turn into the next overnight sensation. You’re right, it never works that way, and you’re wasting your time trying.

The Bike Hero video (http://tinyurl.com/67pwpc) is a good example of how this can go bad. People found out the video was a fake and simply an attempt to “go viral”. Once that happened, the video actually damaged Guitar Hero’s reputation. (of course they had a huge base to start with, so it didn’t hurt them bad in the long run) My point is that you can’t ‘fake’ viral, it has to be organic and based on an idea, like you pointed out in the video.

Great job on the new site and good luck!

By: Jeff F

Jeff F — Tue, 10 Feb 2009 05:56:37 +0000

Hell yeah Shama! This site is awesome and looks great! And what a great post too. Your energy is infectious. Look forward to more posts!